J.M. here. Working on Superbowl Sunday is influenced by a myriad of factors. These include: which market you’re driving in, whether you’re positioned to take advantage of surge/demand, and how much you drive (i.e., part-time vs. full-time).
After going back over all of my income statements for 2016, I’ve discovered that some payouts during the month of January were bigger than during other months of the year. Which is no surprise if you consider the huge spike in demand during New Year’s Eve (NYE). Driving on NYE can be a great way to take advantage of income potential; however, outside of this holiday blitz, winter months are typically slower than the rest of the year. That’s why drivers should pounce on Superbowl Sunday when it rolls around. Because this day often means a lot of parties, drinking, and the inevitable ride home via ridesharing.
Here’s my account of working on Superbowl Sunday, and some of the pros and cons associated with sacrificing fun for the hustle.
Superbowl Hype Means Busy Drivers
Traffic is one of the biggest factors that will influence your income potential on Superbowl Sunday. Fortunately, the Superbowl falls on a Sunday. So traffic may not be as severe as a Friday at 6:30pm, for example. Ideally the demand will be there towards the end of the game, and just afterwards. This is when most people are heading home; however, it’s still a Sunday night at this time, which means little traffic. Traffic patterns fluctuated throughout the day yesterday I learned. Leading up to the game (i.e., 4:00 – 6:30pm) there was a lot of activity on the road. I also had a solid string of trip requests at this time too. Which stayed pretty consistent up until kickoff, and a few minutes afterwards.
Balancing a Social Life with Work?
If you’re doing ridesharing in NYC, or wherever else for that matter, it could mean you’ve been driving all week already. That was the situation for me, but I chose to drive on Sunday too because
I have no lifeVia’s promotions were pretty attractive. Via also recently expanded their service to operate 24/7 in my market, which meant that I drove well past the ending of the Superbowl. From what I gathered on internet forums, like Uberpeople.net, there was a healthy amount of Uber surge at this time too. Therefore, if you sacrificed having fun or relaxing to work on Superbowl Sunday, it was potentially pretty lucrative for rideshare app drivers.
Note: this image was taken by an anonymous User, and shared on Uberpeople.net
Judging by the screenshot above, there’s a pretty good chance that the driver came into contact with a surging trip request. Even if he hadn’t, he’s eligible for boost earnings based upon the current promotion and positioning (i.e., driving within the boost zone). Personally, I work with Via as my bread and butter rideshare app of choice. The reason is because their guaranteed earnings for working promotional hours are at, or above, the average income of drivers in this market. For example, on Superbowl Sunday yesterday they offered me $250 for logging at least eight hours in the system. This iPhone screenshot displays an image of this particular promotion, which was sent via text.
Whether you work with Via, Uber, or another TNC, the per-hour average is going to be way better than most rideshare markets (in NYC). And demand on Superbowl Sunday will be at least slightly higher than the typical Sunday. I guess what I’m saying is transitioning to the NYC market, and getting a TLC license, isn’t something to sneeze at. Computing the work per hour above, after Via takes their commission (of 10%), I’m walking away with $28/hour for the eight hours of driving. Not bad.
Your Market Will Affect Income Potential
Each year will be different on Superbowl Sunday, depending on which cities’ teams are in the big game. For example, Users of Uberpeople.net in Atlanta reported high levels of surge up to 10x. There’s a good chance that that city was celebrating a little bit harder than other cities (i.e,. up until the fourth quarter). Also, drivers in Houston (where the Superbowl was hosted) reported experiencing a bump in demand too. Here’s a sample screenshot of one Users earnings from last night in that market:
Part-time Vs. Full-time Drivers
Side-Hustle Vs. Mainstay Gig
Demand Will Be There
Featured image courtesy of The Seattle Times, “Super Bowl Serves as Peacemaker Between Uber and Houston,” published February 2, 2017 @ 10:55am
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